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Content Marketing for Small Business – Video Course, Guide & Workbook

£29.99 £9.99

This video course is perfect for entrepreneurs and other people who want to learn what is content marketing and what they need to do to see results.

This video course includes 30 short videos, structured in 5 modules:

  1. Understanding content marketing
  2. Build your content marketing foundations
  3. Planning and creating your content
  4. Content promotion
  5. Measuring your results

To get the most from this video course you will also get a Workbook, a Guide (eBook with over 7,000 words) and an Editorial Calendar template (included in folder Module 3).

Description

Much of the content marketing advice your read is designed for large businesses, but content marketing is different if you have a small team – especially if you’re a “team” of only one person! So if you’re responsible for content marketing in a business like this, then you’ve found the right course for you.

In this course you will:

  • Discover the benefits of content marketing for your business
  • Build your Content Marketing foundations
  • Learn how to plan, create and promote your content
  • Discover how to track your results

Here is what you learn about in this video course

Module 1 – What is content marketing?

  • Module 1 Introduction
  • What is content marketing?
  • What are the benefits of content marketing?
  • Educating vs selling
  • Do you need a big team?

Module 2 – Build your content marketing foundations

  • Module 2 introduction
  • Your goal
  • Your brand voice
  • Your audience
  • Your team
  • Your tools

Module 3 – Planning and creating your content

  • Module 3 introduction
  • Gathering information
  • Your sales funnel
  • Types of content
  • Your editorial calendar
  • Quick ways to create content
  • Content Design
  • Using content created by others

Module 4 – Content promotion

  • Module 4 introduction
  • Where should you put your content on your website?
  • Promoting on social media
  • Make contact with influencers
  • Email marketing
  • Guest posting
  • Paid advertising

Module 5 –  Measuring your results

  • Module 5 introduction
  • Why measurement is so important
  • What should you measure?
  • Next steps

To make sure you get the best out of this course I worked with a native British speaker.

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