Sushmita Thakare Jain, a successful business owner and blogger from India, who previously wrote “Eight Myths About Social Media Marketing“, shares with you The Ultimate Cheat Sheet On Social Media. Learn about content creation, customer communications and personal branding.
How are you all? Firstly, would like to thank you all for the response I received for my last Guest post on this lovely website hosted by Carmen.
Today, I share with you the Cheat Sheet On Social Media!
After reading the topic, you must be under the impression that this post must be about the Image sizes to share across various social media platforms. Right?
I’m pleased to inform; you are wrong about it!
I agree data shared in the form of Images and pictures is more expressive just like we say, ‘One Picture Worth Ten Thousand Words.’ However social media is much more than just sharing pictures, isn’t it? Hence, today we talk about a cheat sheet to social media.
Let’s begin with what exactly is social media?
Social media is nothing but websites & applications enabling its users to create plus share content to engage in social networking. Plus, a way used for communication as well as interaction with family & friends.
Although today the use of social media hasn’t just stopped right there. Today social media is a website not just used to connect with your family and friends, but also a platform for Brands and Companies to connect with their audience that’s the ‘Value of Social Media.’ One may be running a running a small/local operation or heading a global level enterprise they all use social media to connect with their existing customers plus to attract new customers.
These online created relationships build the foundation for what can ultimately become one of your greatest marketing assets for the Brands i.e. customer advocacy if you are wondering how to let me help you out.
It’s simple using social media, brands, as well as businesses, can begin to build relationships with their customers that go beyond routine standard activities. Further, these relationships equal the roots of relations which keep customers coming back, increasing both loyalty and retention. It is those customers who with the growing connections become advocates developing your word-of-mouth presence, providing fantastic returns.
However, just like Spiderman has said ‘with great power comes great responsibility’ same way the shift in web consumerism, accompanying the rise in social media brings both opportunities as well as responsibility; hence brands must keep that in mind.
The strength of social media is such that whether you may be listening & engaging or not, however customers will be having conversations relevant to your operations. That’s why it is better to be a part of the conversation, right?
Rather I say, instead of joining conversations related to you or your Business why not initiate the chats & discussions to gain valuable customer insights.
Content creation is the key to community engagement
Content creation is the key to community engagement; it is the content created which assists in the determination of what people are looking for to supply the demands. The topics for Content creation fall into three categories.
#1 Learning and improvisation
Under this category, you are attempting to make lives of your audience better by utilising social media, search traffic data, on-site engagements, and social listening efforts to improvise your social media presence.
The primary goals of this content type are to build authority, drive connections, and increase engagement with the audience.
#2 Exploring and discovering
Receiving Feedback is not the end of the story, next comes exploring ways to incorporate the feedback and further share results with the audience making them recognise what they share matters building relations into communities.
#3 Question and Answering
As the stages move ahead, providing answers to queries raised by the customers and your communities is rewarding in many ways. You can begin particular discussion threads on resolving any technical issue or use daily active engagement for improvisation, the primary goal being to drive solutions.
Next, let me introduce you to the ‘Best Practices you must exercise when it comes to social media’
First and foremost is Branding yourself, when I suggest branding to my Clients most of them reply back instantly to me saying they do not need to Brand themselves as they aren’t in competition with the Big Whales of their industry rather they are the small fishes in the sea.
Do you agree with that?
I believe if you do not have an Identity how anybody will recognise you?
Remember ‘branding is an investment, not an item of expenditure’ do not run away from it, that is what helps in building your Identity.
Here are few Guidelines you must follow
#1 Your Logo is your Representation
#2 Selecting fonts and colours to represent your Brand and website
#3 A full Brand description like what it stands for plus your mission.
Once you project your audience with your clear Brand Identity, even if it may be to a small following in the beginning, they can identify you among the crowd, and trust me that is the need of the hour. Ensuing, you move towards developing your social media presence to build & grow audience
Next, let me ask you a question.
Have you ever wondered why few brands aren’t present across all the social media platforms?
The answer is simple they believe in being master of few rather than being the jack of all. Determining where to direct your social media energy can be a confusing task not only for you but many, as time in our hands is limited; however, platforms available are not. It’s very easy to get sidetracked by the buzz and articles promoting the next big thing that brands “must & must not do.”
Being a marketer myself, I can say each social media channel has its own, rules to play. Hence, when the rules of each game are different, you cannot play Tennis on a Cricket ground. Can you?
Same way either one must understand each platform analyse and then utilise the same or else just focus on the ones which you know well.
As per Moz.com the easiest way to break up the sets of social media is as per ownership, rented, or occupied. Here’s how each of these classifications can be broken down:
#1 Owned properties
Owned properties have said to include websites like blogs, forums. The primary distinction within this set the ownership of the platform like for example we own our site or blog and have total control over it.
#2 Rented properties
Just like many reside in a rented apartment Similarly, users occupy a portion of the particular channel. Example, our favourite sites like Facebook, Twitter, and Tumblr, fall into this category.
To help you understand let me tell you like Facebook owns its audience, while we are merely present on it. You can have an official claim to your page, but you can never claim the platform itself nor can have control over the changes.
#3 Occupied properties
This category consists of platforms like Reddit used by the companies to participate in discussions and forums. As the name suggests one occupies a small space to gain access to discussions & forums.
The Customer communications take place across all three categories, but before entering remember to take time out for management first, then begin accordingly.
Also, remember never abandon any of your social accounts, that’s a huge negative when it comes to defining your brand.
Since today we have tools available like Hootsuite, Buffer to assist in the management of social media platforms just from a single dashboard, that helps us utilise time for offering better content to the audience.
Social media is a space that evolves with every passing day, and we must do our best to be up-to-date with everything one needs to know.
That’s it for today! Next week we meet to discuss some rules for social media!
Guest Author: Sushmita Thakare Jain is a Work Enthusiast & Blogger, Looking and Searching for what Life has new to Offer. She helps Business owners Build their Brands and make them Irresistible, Profitable & Simply to Run them to build their social media, marketing, business growth and digital strategy with confidence, so they’re not just successful, but authentic as well as reliable. Connect with her on Twitter and Facebook.This post was proofread by Grammarly