Blogging will benefit your business in three ways: to have fresh and valuable content to share on social media, to help you build authority and for SEO.
Frequently edited and updated sites receive higher ranking in search engines than those that have not been looked at by the owners for ages. The best thing you can do is to add a Blog to your website.
My advice is to use WordPress. Matt Cutts, the head of Google’s Webspam team, said in one of his presentations that “WordPress takes care of 80-90% of SEO” (see slide 12). I would take his word, he knows what he’s saying.
If you don’t know how to use it, check out my video tutorials course WordPress for Beginners to get it started.
How to Write Blog Posts That People Want to Read
Having a new page called Blog without regular content is not helping. You should post at least one post per week to see results.
Provide valuable content to be worth sharing it on social media. Don’t write about your business. The answer to the question “What would my audience want to read about” and go from there.
Always communicate your most important messages first. Many people only read the first two – three paragraphs, so make sure you include the most information first. Use the “Inverted Pyramid” Technique. Start with the most important information to gain attention. Think like a journalist and use catchy titles and headlines.
Write informational posts, include infographics, good quality photos and videos. These will make your blog post attractive and will be easily shared on social media. Use a social sharing plugin to encourage and help others share your posts on social media. There are a few people who will copy-paste your link… The majority of us want to to do this with a click of a button.
If you think you don’t what you write about, forget this thought. I am sure you have lots of knowledge that other people can benefit from. Just grab a piece of paper and a pen and write down what services you provide, how can you help others, what things do you know etc.
Still nothing? If you really don’t know what you write about, send me an email and I can help you create an editorial calendar for this year. I will do my best to come up with 44 titles of blog posts you can write about this year (from February until December).
Build Online Authority
Don’t be afraid to share your knowledge. Help others as often as you can.
We all want money but if people don’t trust you, how are you going to win them as clients? Share what you know, answer their questions and they will buy from you. Do this and you will get loyal customers.
Publish articles on your blog as well as on other platforms like LinkedIn Pulse and Medium from Twitter. I use these two publishing platforms, as well as beBee and Boom Share.
Offer a free eBook or a free course and start creating your mailing list. Give people a taste of your knowledge by offering them useful information. Hard selling is no longer working.
Use ‘RSS to email’ to send your blog posts to your subscribers. I use GetResponse to send my weekly posts to my subscribers every Monday morning, but also to send my daily tips to the people that subscribed to my free training.
Use Guest Posting as part of your link building strategy. It will improve your search engine optimisation and you will reach a large audience too.
How to Improve SEO of Your Blog
There are a few things you should look at to increase your brand awareness and optimise your website/blog.
First of all, make sure you post fresh content regularly. Updated content is viewed as one of the best indicators of a site’s relevancy, so make sure you will keep it fresh. Post at least once a week as I mentioned above.
Identify the keywords your potential customers are searching for. I use Google KeyWord Planner for this.
Since search engines use page titles to pull page information, try to you use your focus keyword here. Google typically displays the first 50-60 characters of a title tag, so try to keep within this limit length. You can use a little tool from Moz where you can insert a title and see how it’s going to appear on Google.
When we see a title on Google or a post shared on social media, we all read the first couple of lines underneath. In meta description, you can write what is relevant in the blog post. If you can mention your brand is even better, if not make sure your focus keyword is included.
Use informative and clear headlines. To grab people’s attention and be SEO friendly you must use descriptive headlines. Think of what you would search on Google if you want to read a similar article to the one you are writing it now. headline analyzerI use a little tool for this too. It’s a from Advanced Marketing Institute.
Another technique to keep your audience and Google happy is to use different titles – one for SEO and one for your readers. Mashable gives a few clear examples in this blog post. See below an example from The New York Times Magazine.
- Article Title: “When Is a Flip Not a Flop?” (this would say nothing to Google)
- Page Title: The Fate of the Republicans Who Supported Gay Marriage (it makes more sense, doesn’t it?)
- Meta Description: The four Republicans who broke with their party on New York’s gay-marriage law were supposedly marked for electoral death.But that’s not exactly how it is working out. (just perfect, now you know what the story is about)
Optimise your images for SEO. Firstly, make sure any article you publish on your blog has a photo which is relevant to the content you write about. Post your own photos, but if this is not possible use stock photos. I usually use Pixabay and sometimes Shutterstock if I don’t find what I need on Pixabay. Use good quality photos but reduce their size considerably. Save the photos with the title of your blog post or main keywords (in this way they will look nice when shared on Pinterest too) and add a caption to describe the photo – this is the writing under the photo.
You can optimise your blog even if you have little or no knowledge at all on SEO. If you have a WordPress website you can install a plugin to help you. I use Yoast SEO (look for it in Plugins – Add New), which allows me to edit the SEO title, the slug, and the meta description the way I want Goggle and other people to read.
Disclosure: This blog post may include affiliate links or product reviews. All opinions are 100% my own.
— Carmen Lascu (@CarmenLascu) February 17, 2017
This post was proofread by Grammarly