Create “Buyer Personas” for Social Media Marketing 2

Creating “Buyer Personas” is the key to a Successful Social Media Marketing Campaign.

You have to understand who are your customers, what are their needs and where are they searching for information. This will help you tailor your messages to the right audience.

To have a successful campaign it is essential to have a clear vision of who you are talking to and what will resonate with them.

Once you know this, then you will be able to choose the right social media to target your potential customers.

Buyer Personas are fictional, generalised representations of your ideal customers. They help you understand your customers (and prospective customers) better and make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.).

Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. You know your business better than anyone else.

If you target a range of different segments, you will need multiple personas. A few months ago I attended a seminar organised by Get Set For Growth and they said that the common practice is to build between 3 – 5 personas. Too many personas might mean you are trying to do too much or target really niche, unprofitable segments and if you have only 1-2 personas you may find that your activities become so generic that they don’t resonate strongly with anyone.

Make sure everyone in your company knows who these Buyer Personas are, so your Marketing, PR and Business Development teams will focus on the same audience.

Buyer Personas Template

There are many templates of Buyer Personas but I personally like the sample shared by Hubspot.

Once you know who your “Buyer Personas” are, then you can decide what social networks work best for your business (I will come up with another blog post on this subject).

This post was proofread by Grammarly

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