Twitter is all about sharing useful information and networking but with 9,000 tweets per second how are you going to stand out of the crowd?
Some people may say that it’s easy to manage a Business Twitter account and write some tweets about your business but Twitter is more than this – you have to make sure your profile reflects your expertise, is unique and attractive and that the content you tweet and retweet is valuable, engaging and easy to be found.
Your Profile = Your Business Card on Twitter
If you already have a Twitter account, check out your profile. This is the landing page which can determine others if you are worth following you or not. Make sure you transmit the correct message about your business.
Treat your Profile as a business card. Explain who you are and what you do. “Sell” yourself. Make the best first impression. Your profile should be succinct and engaging. A good Twitter profile is crucial for attracting new targeted followers.
You have 160 characters to let people know what makes your business special, and why they should follow you. Here is a list of information you should consider including them.
- Include keywords relevant to your business and expertise so people with similar interests can find you and follow you. You can turn your profile into a discovery tool by adding hashtags like #WebDesigner, #SocialMedia etc.
- Add your location and business hours if you have a normal shop/unit.
- Add your company website or a link to a more complete bio/profile of yourself on LinkedIn or elsewhere. This will help other people to follow you on Twitter and potential customers to find out more about you and your business.
What photos are you using for your profile and header? Do they “say” who you are and what services or products you offer? This is the most important part. Make sure you use a photo of you or your logo for the profile, and a suggestive photo to show your expertise in the header.
The photo that you are using for your Profile will be shown as the icon in every tweet you post so it is very important to transmit the right message about you or your business. This little image can change the way other people will see you.
Use photos & graphics to maximise reach
A great photo or an interesting video will always make your tweet more attractive and will maximise reach. I tried this recently. I posted the same tweet with and without a photo and the tweet with a photo got likes and retweets while the other tweet wasn’t noticed at all.
According to a study made by Buffer and revealed by AdWeek, tweets with images get 18% more clicks, 89% more favourites and 150% more retweets. Amazing! This has a scientific explanation – our brain is wired to process visual content 60,000 times faster than plain text.
If you are tweeting about a research and you don’t have any photo create some infographics or charts to share. They will have the same effect as using a photo.
Best time to tweet
Nobody wants to follow someone who never tweet, therefore it is important to remain consistently active on Twitter. Since the lifetime value of a tweet is very short, it’s important to tweet frequently otherwise people will never see your tweet.
Follow the 80/20 rule – tweet 80% another content (by sharing news and retweeting others) and just 20% about your business. People don’t want to see self-promotion all the time.
It is very important that you tweet the most important content when the majority of people are active on Twitter. In general, the best time to tweet is before people go to work in the morning (before 9 am), during their lunch break (usually between 12.00am to 1.00pm) and after they finish work in the evening (around 6 pm).
Make sure you take into account the time zone of the country where you want to trade in.
If you want people to follow and retweet you, you have to publish content worth sharing. This can be either your own content or retweeting others. The more you tweet, the more followers you are likely to have. If they retweet you, this will introduce you to their followers so your message will reach a larger audience.
Twitter encourage dialogue and the more you engage with your followers, the more you will get visibility, have more followers and your messages will reach more people. Encourage two-way dialogue with your followers and potential followers. Read their tweets, reply to them, comment, like their tweets, retweet.
“The Golden Rule” states that whatever you wish that others would do to you, do also to them. In other words, you can’t expect other people to share your content if you don’t share their content too.
Engagement is one of the main indicators that people like what you’re sharing. If no one is retweeting, commenting or liking your tweets, it means something is wrong so you have to check if your profile is attractive, with relevant photos, if you tweet relevant content to your audience.
You don’t know if your business is successful unless you check the results and the same rule applies on Social Media.
If you are on Twitter for business, you should check on Twitter analytics how many tweet impressions you have got, how many people viewed your profile, how many times have you been mentioned and how many followers did you get.
Check the monthly stats to see if they are better than the previous month and find out what you can change to be ever better next month.
Twitter Analytics will also show your Top Tweet, Top Media Tweet, Top Mention and Top Follower that month. Click into an individual Tweet to see specific data for that Tweet and you will be able to see how many times people viewed and engaged with your Tweet, and how they interacted with it.
Check-out this Podcast with the Aussie Twitter Expert Keith Keller and Tracey Gayner, Gadget & Techie Trainer, who explain why Twitter engagement is important and how you can communicate with your followers.
Master Your Twitter Account
Do you want to find out more about how to master your Twitter account? Order my eBook today!