Storytelling, A New Trend in Business

Business Storytelling

We are living in a world where cold calling and self promotion are no longer working and we need to find new ways to promote your business and attract customers. I am sure majority of you are like me – switching the TV channels when there is an Advert but watching a documentary when they present an interesting story. Storytelling is the new way of PR, marketing, selling and public speaking. Successful business people are sharing stories and I think Richard Branson is the best example. He has challenged himself with many record…

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